You started from managing strategic accounts at Microsoft and Accenture to founding. Could you share the key experiences and core values that shaped your leadership style and approach to entrepreneurship? I’ve... Read More
Author: mark10
How have you seen customer expectations around personalization evolve over the years, especially with giants like Amazon and Walmart leading the way? Great question! Customer expectations have skyrocketed, and it’s no... Read More
Welcome to Martech Charles. You founded O2 Commerce back in 2006 while still in university, and now you lead a team of nearly 150 experts. What inspired you to start... Read More
With the help of these five crucial questions, this article will teach you how to make your marketing campaigns successful. 1. Does the program meet the specific requirements and objectives... Read More
Developing a best-in-class marketing effectiveness program requires time, effort, and commitment – but the rewards are worth it. To succeed, businesses need a holistic set of processes, tools, techniques, skills, and... Read More
Search engine optimization (SEO) serves as a fundamental digital marketing ingredient that improves business web visibility and draws targeted website visitors. As we evolve digitally, artificial intelligence (AI) technology drives fundamental... Read More
As the Head of Marketing at Topsort, what are your key responsibilities, and how do you see your role evolving as you continue to grow in this position? First, I’ll give... Read More
Umer, you’ve had a fascinating career path that spans across ecommerce, retail, and D2C brands. Could you walk us through your professional journey so far, and what you’re most passionate... Read More