Author: mark10

Greetings Matthew, Can you share with our audience a brief overview of your professional journey, highlighting key milestones and experiences that have shaped your career in the ad tech industry? I’ve... Read More

B2B marketing relies on understanding customer needs and preferences, which predisposes these campaigns to success and the sustainability of long-term relationships. Working with the Internet of Things, B2B marketers can... Read More

If you’re a corporate marketer whose job is to get a B2B marketing message in front of a global audience, is the structure of your agency’s network really of importance... Read More

The digital landscape is a fluid place rather than a stable entity. Modern digital marketing is as dynamic as its media—every year, a new platform is created, user behavior changes and marketing... Read More

Marketing analytics is not just an investment in the collection of data; it’s an investment in understanding and delivering value to the customer, which is central to the success of any... Read More

A.J., it’s a pleasure to have you with us. Before we dive into our discussion on SGE and Custobots, could you share a bit about your journey as the VP... Read More

In today’s hyper-connected and increasingly data-driven world, the pursuit of a comprehensive understanding of consumers continues to be the holy grail for businesses eager to deliver exceptional customer experiences and stay ahead... Read More

Earth Day 2024: How can ad tech keep emissions down as temperatures rise?  In ad land, data is being harnessed to make environmental challenges more manageable through ​setting and working towards... Read More

One significant area where sustainability meets MarTech is in the realm of performance marketing strategy. Businesses are optimizing their digital campaigns to not only drive sales but also to promote... Read More

In 2024, the convergence of sales and marketing functions has become imperative for businesses aiming to thrive in a competitive landscape. With the evolving dynamics of consumer behavior and technological... Read More