Customer Experience Management(CXM) is about knowing your customers well and making sure that they are happy and satisfied at every point of interaction with your company, right from the beginning of the customer journey. Customer Experience Management(CXM) comprises a collection of activities that a business undertakes to provide a personalized, smooth customer experience to customers. The customer experience management system (CXM or CEM) is a technology that empowers businesses to manage their organization’s interactions with their present & potential customers.

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