Explore the vitality of SEO & Why you need to involve your SEO team in supporting your brand strategy going forward! There’s a widespread perception that brand marketing and SEO are polar opposites within the marketing mix. Brand marketing strategy is built around storytelling that aims to create top of the funnel awareness that builds affinity. By contrast, SEO is believed to be at the other end of the funnel, often viewed as tactical and technical, delivering easier to measure benefits such as rankings, clicks and conversions.

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