The irony with individual stock picking is that everyone believes that they are better at it than everyone else. That can’t be logically true. You probably spend a lot of time when you buy a new car, a new phone or a new camera. Stockpicking should be no different. Look for the specs you want and wait for discounts, both these parameters are subtle in the stock market, which is what makes shopping for stocks more intellectually stimulating for some or emotionally overwhelming for others.