We would first know the term reputation before knowing the term reputation management. Reputation is the utmost duty of the business, and management of a brand . The brand or the business when in the phase of getting established or is already established, but one thing they always need to keep in the mind is the reputation of their brand , the reputation is basically the beliefs or opinions that people have in their mind about a particular brand.

The beliefs will make them stick to the brand in the long-term run as well and that is why it is so important for a brand to always look upon their image, and goodwill in the society