PPC Specialist | SEO Blackpool | PPC Consultant in the UK

When we refer to Search Engine Marketing we are mostly referring to paid marketing, or advertising on search engines like Google. You can also include search engines such as Bing, yahoo and others in the general definition of the term. You may have noticed when you search for something on Google that the first few results include an “Ad” prefix. These are Google paid ads. The advertiser gets charged by Google for the clicks on these ads. This is what is known as “Pay Per Click” (or PPC).