Sales automation tools increase your productivity without compromising quality. However, knowing which tools are preferred for your business to expedite your lead and demand generation process is vital. When it comes to sales, the old-fashioned philosophy of “sales” is “always be closing” is no longer effective. Besides, sales is a major component of any business and it can be a tough job. Generating more revenue is the goal at the end of the day and a sales automation tools can help you achieve it. The modern-day definition of sales has changed drastically.