Author: martechcube

What is Affiliate Marketing? - Affiliate marketing is a model where an affiliate or a partner is compensated through commission for marketing other company’s products or services. The company compensates... Read More

Chatbots – A 24/7 Customer Support Solution - Consumers expect convenience. Two out of three consumers prefer messaging a business over calling. As a multi-location marketer, a Chatbots for Customer... Read More

Chief Executive Officer at Intellum, Greg Rose shares perspectives about Customer Success and its role in Customer education in Martech Interview on Customer Success. He shines light on CMS focusing... Read More

Founder and CEO of Karlsgate, Brian Mullin sheds light on the importance of customer data shaping business in Martech Interview on Customer Data. He focuses on personalization, targeted campaigns being... Read More

Personalization has become an integral part of marketing strategies. Sarie Drake from R2i discusses building the foundation for a personalized UX Strategy(user experience strategy). Personalized marketing became important once the... Read More

Create a Memorable Color Palette - Color is another fundamental piece in the marketing puzzle and is essential to strong branding. Think of Pepsi’s signature red, white and blue or... Read More

VP at Cheetah Digital, Tim Glomb shines light on customer-centric approach in an interview with Martech on AD tech industry. He highlights use of social media marketing to capture audience... Read More

CEO of Marpipe, Daniel Pantelo talks about audience data in an interview with martech on data automation considering advertising function. He expresses the need for precision analytics focusing on customer... Read More

Customer Experience Management(CXM) is about knowing your customers well and making sure that they are happy and satisfied at every point of interaction with your company, right from the beginning... Read More

CEO & Co-Founder of Pencil, Will Hanschell underlines the importance of Video Ads in an interview with Martech on video ads focusing on their performance. He emphasizes the need for... Read More