Influencers spend time cultivating their followers, and build themselves into a brand. They are seen as authentic, and brands can use influencers to gain credibility with their followers.
In a social media environment where millions of people could be potential influencers for your brand, it is easy to simply choose people based on their number of followers. However, popularity does not equate influence. AI analytics assess the level of engagement between influencers and their followers to determine which influencers generate maximum attention and engagement. Micro influencers, a category of influencers who have between 1,000 and 100,000 followers, command greater influence because they tend to connect more intimately with their followers. AI technology can help you pinpoint micro influencers of your market niche.